Branding, Packaging Design, Print Design
"The challenge is to totally re-design an existing franchise by re-branding it or by entirely re-creating it with a new name, logo and graphic identity for it and demonstrate this across a number of key applications."
My Challenge: to create a coffee shop that is unique in an over-saturated market.
My Concept: There are not a lot of options for coffee shops that are open past 11pm and there is an untapped target audience of students, freelancers, productive humans who come alive, thrive, and do their best work at night. Waves will become the place to be for these late-night workers. They are looking for a safe space to be awake and productive, outside of their own home. A fertile work environment that is neither isolating or crowding.
With this in mind, Waves has a new target audience, new differentiators and new look.
New Target Audience: university students, young freelancers, young professionals, single, renting
This piece was created at the.