rachel teresa park

a freelance graphic designer
located in victoria, bc.

contact:
hello@rachelteresapark.com

Rachel Teresa Park Animated GIF

Foamers' Folly Brewing Co. - Branding

Client:
Foamers' Folly Brewing Co.

Designers:
Rachel Teresa Park and Michael Strasky

Location:
Pitt Meadows, BC

Services Provided:

  • Company Naming
  • Identity/Brand Development
  • Creative Direction
  • Logo Design
  • Color & Typography Systems
  • Packaging Design
  • Print Design
  • Interior & Exterior Signage
  • Print & Production Management
  • Website Design & Development
  • Social Media
  • Digital Design
  • Photography

Summary:
Named as an ironic tribute to the West Coast Express, a railroad that cuts through the centre of Pitt Meadows and annoys motorists every morning and every rush hour.
The heart of Foamers' Folly is three home brewers who were ready to jump into bigger shoes and even bigger equipment. Each brewer knew that great tasting beer was bound to happen. What they did not realize was that they could potentially sell their accidental mistakes; Introducing Foamers' Folly. The brewery sells their mainstays, as well as cider and wine on tap. It also sells Folly and that has the potential to be off the tracks!

There are plans to expand into canning and bottling in the not too distant future. The artwork for labels is under construction.
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Opening night December 18th, 2016


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

For the feature wall, a homemade stencil was made.


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

First growler design. Side 1.

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

First growler design. Side 2.


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Growler Concept: Draw on your growler or write down the beer history.


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Draw on your growler!

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Animations made for social media showcasing the new growler.


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Growler Tags, set 1.

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Growler Tags, set 2.


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Matchbooks


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Each tap handle is sprayed with a custom stencil denoting the type of beer.


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Hoodie

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Women's T-Shirt


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Stickers


Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky
Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

1" Buttons


Foamers' Folly Brewing Co. NIMBY Blonde Ale can design

Foamers' Folly Brewing Co. Hot Box IPA can design

Foamers' Folly Brewing Co. Pre-Prohibition Pilsner can design

Foamers' Folly Brewing Co. Flashing Amber Ale can design

Foamers' Folly Brewing Co. ReQueened Honey Ale can design

Foamers' Folly Brewing Co. Post Modern Pale Ale can design

Foamers' Folly Brewing Co. graphic design by Rachel Teresa Park and Michael Strasky

Website homepage.