Packaging Design, Rebrand
“To develop and design a brand identity for a consumer product. Although you will be designing a totally new product identity, you will base your project on an existing product, one which you will re-position to a new market/consumer demographic; or a product which you are inspired to modify or alter because of a consumer insight.”
Started with Innis & Gunn brewery (one of my favourites), and wanted to create a rebrand that was more approachable to a younger male audience. While working on this project in school, I was employed at the local liquor store and noticed that the primary purchases of Innis & Gunn are older men (which blew my mind as it is one of my go-to beers when given a choice).
Taking the concept of finishing off the beer in whiskey, rum, etc. barrels, and gaining huge inspiration from a collection of prohibition images, I went off running.
This piece was created at the.